Evan McNeely is a professional mountain bike racer and national team member competing on the World stage. Like most niche sports, mountain biking is a bit challenging to pursue financially, with the majority of the money going to the top 1% of the world’s athletes, leaving developing and aspiring racers heavily reliant on government, family and community support. Evan wondered if there was a way to fund a World Cup season, and making a living as an athlete, through business. A business modeled around the personality, experience, and creativity of the athlete while leaving enough time available for a full-time training load. So the Sneaky Socks project was born.
With no previous manufacturing or textile experience, an endeavor such as this seems monumental to take on. While training full-time in Victoria, BC, Evan began researching the required knitting machinery and yarn to make performance cycling socks. Sneaky Socks received their first knitting machine in March of 2016, and so the creation of the sock-formula began.
Nick Petersen, Evans University roommate and long time friend, stepped in to help with the product development and managerial process. It took several months to get the machine operational, and several more months of sock testing before Evan and Nick were satisfied with the socks they were producing. Sneaky Socks continues to be pioneered by both Evan and Nick, making and designing socks in their spare time.